Introducing Yupoong Family Brands

Headwear excellence, perfect engineering

Flexfit Middle East brings decades of sales management, distribution and marketing experience to the region.

With the distribution centre located in JAFZA ( Jebel Ali Free Zone) Dubai, UAE, we can arrange shipments anywhere within the Middle East within 24 hours. Thanks to internal growth, not to mention shrewd acquisitions and alliances, we have developed an impressive network spearheaded by trained, talented professionals, and this extends through the UK, across Europe and Russia and into India.

Across this huge area, we’re always looking to make our relationships stronger and have an unwavering commitment to integrity, responsibility and professionalism. Passion, enterprise and innovation are the building blocks of Flexfit Middle East; without these attributes, we couldn’t deliver our bespoke designs.

Transparency at every stage and a desire to meet and exceed our promises are what fuels our success, while also keeping a sharp eye on the sustainable and environmentally conscious approach we follow from start to finish.

We proudly form a part of Excelsior, the business philosophy of Yupoong. It means being enthusiastic and passionate about headwear, looking for new ways to make it fresh and unique, and developing services that are as innovative and unrivalled as the items we produce and sell. By listening carefully to our customers and making wholehearted commitments, we develop progressive partnerships with the businesses we serve, together with forward-thinking strategies.

Flexfit Middle East fosters an environment of teamwork and strengthening of existing collaborations. We believe we can grow and grow on the back of our brand ethos, pushing boundaries and barriers through our creativity and leadership.